SEGA and Sonic

 
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Corrie



Joined: 09 Jan 2011
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PostPosted: Sun Jan 09, 2011 9:52 pm    Post subject: SEGA and Sonic Reply with quote
Who else thinks that Sega should change there mascot and stop focusing on Sonic so much.
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Pritchard
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PostPosted: Sun Jan 09, 2011 9:53 pm    Post subject: Reply with quote
Yes. SEGA's new mascot should be Bayonetta.

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Conster
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PostPosted: Sun Jan 09, 2011 9:54 pm    Post subject: Reply with quote
sega sucks. they should just quit making games in general.
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Daz



Joined: 09 Jan 2011
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PostPosted: Sun Jan 09, 2011 9:55 pm    Post subject: Reply with quote
Bayonetta is awesome. Hopefully SEGA will be nice and make a sequel.

Also Sega and Capcom should team together to make SEGA vs CAPCOM.
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Conster
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PostPosted: Sun Jan 09, 2011 9:57 pm    Post subject: Reply with quote
who else wants to shoot chip from Sonic Unleashed.
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Pritchard
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PostPosted: Sun Jan 09, 2011 9:58 pm    Post subject: Reply with quote
Sonic Next Gen was a lot worse than Sonic Unleashed. Sonic Unleashed was good apart from the Werehog levels and bad voice acting.
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ponting



Joined: 09 Aug 2011
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PostPosted: Tue Aug 09, 2011 8:31 am    Post subject: Reply with quote
Sonic the Hedgehog is a hedgehog character that serves as the mascot of the Japanese video game company Sega. The first game in the franchise was released on June 23, 1991 (also Sonic's birthday) in order to provide Sega with a mascot to rival Nintendo's flagship character Mario.Since then, Sonic has become one of the world's best-known video game characters, with his series having sold over 44 million copies.

In April 1990, Sega requested a game capable of selling over one million copies and a character to replace Alex Kidd as the company's mascot. Several character designs were submitted by its AM8 research & development department, including an armadillo (who was later developed into Mighty the Armadillo), a dog, an over-sized Theodore Roosevelt in pajamas (which would later be the basis of Doctor Eggman's design), and a rabbit (intended to use its extendible ears to collect objects; these aspects were later incorporated into Ristar). Eventually, Naoto Ōshima's spiky hedgehog, initially codenamed "Mr Needlemouse", was chosen as the new mascot. A group of fifteen started working on Sonic the Hedgehog, and renamed themselves Sonic Team.

Artist Naoto Ōshima, designer Hirokazu Yasuhara and programmer Yuji Naka are generally credited with the creation of the character, a blue anthropomorphic hedgehog, whose ability to run faster than the speed of sound is a major part of the gameplay of the series.
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mikesfweb



Joined: 27 Aug 2011
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PostPosted: Sat Aug 27, 2011 6:05 am    Post subject: Reply with quote
Would you believe that Sonic the Hedgehog is 20 years old? Since bursting on to consoles in 1991, the gaming world has changed immeasurably, yet Sonic spins on. It's a remarkable achievement in a fast-moving industry, making Sonic a powerful ... brand? Character?

"First and foremost, Sonic is a character," explains Sega Europe's chief executive Mike Hayes, although the presence of David Corless – whose business card reads "Sonic Brand Director" – suggests the company is very aware it's both.

Neither Mike nor David worked for Sega at the time of Sonic's launch. Mike was working with arch rivals and Mario-creators Nintendo: "Sonic was something we only played to see how the opposition was going."

The success of Sonic clearly echoes back to those old days of console rivalry. "Sega was the arch-enemy," laughs Mike. "It's quite ironic that Mario and Sonic came together [for the "at the Olympic Games" title]. In my day, that would have been inconceivable.

"Nintendo v Sega got big articles in things like the Mail on Sunday. It was as big as Coca-Cola vs Pepsi, Levi vs Wrangler, the Rolling Stones vs the Beatles ... At Nintendo we were more family friendly, the Beatles and Coca-Cola to Sega's Stones and Pepsi. They were more cutting edge, Oasis to our Blur, and we played it up. There was nobody else in the business and at that point, and we thought that nobody else would join. And then, of course, along came Sony and changed the game."While 30-something (and above) gamers will remember those times, it's perhaps strange for younger gamers to consider that this was ever the case.

"Kids now are agnostic," confirms Mike. He holds up his iPhone. "My kids are all about this at the moment. That whole Xbox vs PS3 or DS, that's sort of disappeared. We can't play on those stories anymore, the big newspaper coverage has gone."

"I think part of the problem is we don't have celebrities," adds Corless. "We don't have a Brad Pitt, a Robbie Williams. That's why we play up Sonic so much: with Sonic and Mario you've got two of the only recognisable characters in the video gaming world."

The relative lack of newspaper exposure hasn't harmed the business and it's certainly become more mainstream and acceptable – and highly lucrative as a commercial model.

"At first, when I went around for dinner with friends, those with children would tut and say 'Video games? I make sure they don't play.' Now it's 'So what's the next thing? Should I buy a 3DS or wait?'. When you see that Call of Duty is 2010's biggest-selling piece of media, then it's Avatar, then it's Fifa. Out of the top three, two are video games. The biggest CD is nowhere close in terms of volume let alone revenue."
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meard421



Joined: 16 Nov 2011
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PostPosted: Fri Nov 18, 2011 7:11 am    Post subject: Reply with quote
The success of Sonic understandably echoes bet to those old life of table rivalry. "Sega was the arch-enemy," laughs Mike. "It's quite ironic that Mario and Transonic came together [for the "at the Athletics Games" head]. In my day, that would feature been inconceivable.

Last edited by meard421 on Mon Aug 13, 2012 6:29 am; edited 1 time in total
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